Monday, February 20, 2023

RANKED: TikTok’s Biggest Emerging Beauty Trends For 2023

When it comes to TikTok, we all know that the app is often at the forefront of viral trends. That’s why Beauty Daily by Clarins crunched the data, and analysed a number of hashtags across up and coming beauty trends to find out which 2023 forecasts are growing the fastest on the app. 

Here are TikTok’s Most Viewed Emerging Beauty Trends:

#1 Coquette Beauty - 1.7 Billion Views


Coquette beauty is officially the leading emerging beauty trend of 2023. Defined by pinks, Lana Del Rey style eyeliner, doe eyes and rosy cheeks - this trend is the epitome of hyper-feminine glamour.

#2 Micro Beauty -  1.1 Billion Views

Source: Zoë Kravitz/GETTY IMAGES

Going short is in. From micro bangs, to short manicures and bobs - we’re saying goodbye to long luscious locks and stiletto nails in 2023. With short nail Pinterest searches for this Valentine's day alone increasing +2,500% from last year - the trend is also picking up on TikTok. 

#3 90’s Grunge Makeup -  974 Million Views 


Nostalgic 90’s grunge makeup is making a resurgence, especially after the Netflix show Wednesday. Think smudged eyeliner, smokey eyes and nude lips. 

#4 Budget Beauty - 920 Million Views

Source: @slashedbeauty on TikTok

With the rising cost of living, TikTok users are seeking affordable beauty alternatives. From drugstore beauty finds to dupes, and even refillable beauty - shoppers are looking for ways to save as much as they can this year. 

#5 Skincycling - 313 Million Views

Source: @drwhitneybowe on TikTok

This new trend is defined by not applying the same skincare products, and allowing your skin to have “rest days”. Coined by dermatologist Whitney Bowe, MD, a New York City–based board-certified dermatologist - this method allows active ingredients time to work and alternate products strategically for the best results. 

#6 Notox - 262 Million  Views 

Source: Pixabay

In 2023, we’re going to see a move away from botox towards skin firming treatments that provide similar results without injections. From LED face masks, to facial toning devices - this emerging trend is gaining traction on TikTok. 

#7 Skinstreaming - 95 Million Views 

Source: Pixabay

‘Skinstreaming’ is a new term coined for skin minimalism. As the economy plummets and costs rise, beauty addicts are scaling back their beauty routines. Looking at hashtags such as #minimalistskincare and #basicskincareroutine - this skin trend is gaining momentum on the app. 

#8 Ugly Beauty - 7 Million Views 


Whilst this isn’t one to the most prominent emerging trends on the list at the moment, it’s definitely one to watch. Defined by messy makeup, unconventional ‘unpretty’ beauty birthed by Gen-Z’s alliance with dressing for the female gaze (as opposed to the male gaze). With the hashtag ‘femalegaze’ garnering 466.8M views, it's only a matter of time before it starts to transcend into our makeup. 

#9 Skinflooding - 2.7 Million Views 

Source: Pixabay 

‘Skinflooding’ is a new simple hack to add a deeper level of moisture to the skin. Instead of drying your face after cleansing, you apply your products onto damp skin for extra hydration. Hydrating mist can also be used in between steps to lock in even more moisture. 

About Beauty Daily by Clarins:

Beauty Daily by Clarins is a  beauty hub and wellness destination where you can come to escape the stresses of everyday life, be empowered with knowledge, and learn a trick – or ten – along the way.

You can seek trustworthy, insider tips from the experts at Clarins, supported by a stellar line-up of contributing dermatologists, Dr’s, nutritionists, make-up artists, and health gurus to help you with their scientifically proven, unbiased advice.

Sarah Joan Ross, Editor

Sarah has over 20 years of experience in the beauty and wellness industry, writing for ELLE, Marie Claire, GRAZIA, InStyle and Harper’s Bazaar. She’s a happy hoarder of fragrances, has tested zillions of products and believes the power of finding a good one can be life changing.

About Clarins  

Clarins was founded in 1954 by Jacques Courtin-Clarins with two principles in mind: listening to people’s needs, and a love of nature. People, to understand their needs and create beautiful solutions. Nature, because it inspires our research, sparks innovation, and provides plant-based ingredients that power the quality and efficacy of our formulas. 

These are the same principles that guide us today. They have been passed down from generation to generation, making Clarins an environmentally friendly company, committed and driven by a long-term vision to do more, do better, and enjoy doing so.


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