Sunday, September 19, 2021


The For The Love of Beauty Event inspires beauty exploration with new brands and PC Optimum offers 

BRAMPTON, ON, September 19, 2021 / Shoppers Drug Mart, one of Canada’s leading health and wellness retailers, is inspiring customers to explore the latest beauty trends and discover new products during its month long For the Love of Beauty Event. The campaign, which is the retailer’s biggest beauty event of the year, runs until Friday, October 8th, and includes an IG Live Beauty Mingle Event featuring internationally renowned celebrity and editorial makeup artist Katie Jane Hughes.

“There are so many new and exciting things taking place in our beauty business,” says Michelle Broda, Senior Director, Prestige Beauty at Shoppers Drug Mart. “We are incredibly proud to be launching a number of global brands exclusively at Shoppers Drug Mart including Kylie Jenner’s Kylie Cosmetics and Kylie Skin and actress Millie Bobby Brown’s Florence by Mills. Beauty enthusiasts are going to love the new high-performing skincare and makeup products that are arriving in our stores.”

For the Beauty Mingle event, the retailer is partnering with celebrity makeup artist Katie Jane Hughes, whose client roster includes Ashley Graham, Hailey Bieber, Rosie Huntington-Whiteley and Kate Bosworth. According to Hughes, eyeliner is having a big moment. “Eyes obviously continue to be a focal point so now is the perfect time to get creative,” says Hughes. “Don't be afraid to try yellow eyeshadow. Push yourself out of your comfort zone, you can always use makeup remover if you don't like it.”

Katie Jane’s Quick Tips

1. To create a dewy skin look, use a thick emollient cream on the high points of the face. 

2. The quickest way to update your look for Fall is try a new, deep lip colour.

3. Adding texture on the eyes is something I love. Try a bit of glitter or shine – even for day.

4. Sometimes the simplest looks are my favourites, like the eyeliner look I did on Ashley Graham. It’s classic and will look chic forever.

Katie Jane’s Top Shoppers Drug Mart Product Picks

• IT Cosmetics Your Skin But Better CC+ Cream With SPF 50+

• Lise Watier Teint Lift Anti-Rides 24 Wear Foundation in Neutre

• Bobbi Brown Vitamin Enriched Face Base

• Shiseido Ultimune Power Infusing Concentrate

• Physicians Formula All Star Face Palette

• Revolution Ultimate Nudes Shadow Palette in Light

• Tom Ford Eau de Jasmin Rouge

• Milani Gilded Nude Eyeshadow Palette

• NYX Lip Lingerie XXL Strip'd Down 

• QUO Liquid Lipstick It’s Your Mauve 

• Lancôme Lash Idôle Mascara

• L'Oréal Paris Colour Riche Lipstick Les Nus in Nu Impertinent

• Annabelle Single Eyeshadow Matte in Sandstone, Snowflake, Ebony, Amethyst, Garnet and Rose Quartz

• Marcelle I-Bronze Talc Free Natural Bronze

• Too Faced Pomade in a Pencil Brow Shaper & Filler

Hughes will be the special guest during the IG Live Beauty Mingle Event taking place on Saturday, September 25th from 1 pm – 1:30 pm EST on the @ShoppersBeauty Instagram account. The Beauty Mingle is free to join. 

The For Love of Beauty Event Beauty Mingle will also be raising funds for Look Good, Feel Better, a foundation that helps women facing cancer feel like themselves again. Direct donations can be made on, with 100% of proceeds raised during the event benefitting the foundation. Tickets for the Beauty Mingle can also be purchased in-store for $10 with $5 being donated to Look Good, Feel Better and the other $5 going towards a Shoppers Drug Mart beauty purchase. 


Twitter: @ShopprsDrugMart

Instagram: @ShoppersBeauty

Facebook: @ShoppersDrugMart

#ForTheLoveOfBeauty #BeautyMingle

About Shoppers Drug Mart

Shoppers Drug Mart Inc. is one of the most recognized and trusted names in Canadian retailing. The company is the licensor of full-service retail drug stores operating under the name Shoppers Drug Mart (Pharmaprix in Québec). With almost 1,300 Shoppers Drug Mart® and Pharmaprix® stores operating in prime locations in each province and two territories, the company is one of the most convenient retailers in Canada. The company also licenses or owns 47 medical clinic pharmacies operating under the name Shoppers Simply Pharmacy® (Pharmaprix Simplement Santé® in Québec), and provides cosmetic dermatology services at two standalone The Beauty Clinic by Shoppers™ locations. As well, the company owns and operates 43 corporate Wellwise by Shoppers Drug Mart™ stores and an ecommerce site, making it the largest Canadian retailer of home health care products and services. In addition to its retail store network, the company owns the Medical Cannabis by Shoppers online platform for the sale of medical cannabis, Shoppers Drug Mart Specialty Health Network Inc., a provider of specialty drug distribution, pharmacy and comprehensive patient support services, and MediSystem Inc., a provider of pharmaceutical products and services to long-term care facilities. Shoppers Drug Mart is an independent operating division of Loblaw Companies Limited. For more information visit

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