Monday, February 27, 2023

Ilia Makeup Set | Sephora Birthday Gift 2023

Every year, Sephora offers their Insiders and VIB customers a free Birthday gift for their birthday. Each year there is a new selection of free, sample-size products to choose from. Anyone can become a Sephora Insider and it's free to join. You become a VIB member once you've spent a specific amount with Sephora per year.

This year, there are a total of 6 Birthday gifts to choose from and all but one of those are available to all Sephora Insiders.

This year's choices are:

1. Ilia Makeup set with Multi-Stick and Mascara 
2. Glow Recipe Watermelon Glow set featured in this post
3. Dior Fragrance set
4. Ouai hair sample set
5. 250 Bonus Points (can be redeemed for free bonus point products which change frequently)
6. Farmacy Skincare set - for VIB members only 

View and learn more about these options on

My Mother was kind enough to let me have her birthday gift this year so I chose this Ilia set as I've been very curious about this brand.

About this gift:

Ilia Makeup Birthday Gift Set featuring Limitless Lash Mascara in shade After Midnight (Black) and Multi-Stick in shade At Last (Mauve Rose)

- Limitless Lash Mascara in shade After Midnight (Black): A clean thoughtfully formulated, award-winning, cult-favorite mascara that lifts, lengthens, curls, and separates lashes without flaking or smudging.

- Multi-Stick in shade At Last (Mauve Rose): An award-winning, buildable wash of color for cheeks and lips to instantly wake up skin. The twist-up stick makes for easy application on the go.

This reward includes:

- Limitless Lash Mascara in shade After Midnight (Black): 0.1 oz./ 3g

- Multi-Stick in shade At Last (Mauve Rose): 0.08 oz/ 2.5g

The multi stick is a gorgeous shade that should suit many skin tones. It comes in a twist up stick which makes it very easy to apply. It blends out easily to give the skin a naturally flushed look and it is buildable. The lasting time is good but similar to many other stick/cream blushes on the market. I like to apply a light dusting of setting powder over top of it to help it last longer. I did try it on my lips and eyes and didn't really like it on my eyes, and although it looks pretty on my lips, I just prefer to use it as a blush. But it's nice to have the options to use it as you wish.

I would consider purchasing the full-size mainly because they nailed this shade, in my opinion. It would also be a great choice if you are looking for a cream blush/multi stick from a clean beauty brand.

Photos taken in natural daylight with no filters

Here is the blush blended out.

It's quite a small amount of product but enough to use for a while so you can determine if you would want to purchase the full-size product.

The mascara comes with a rubber type applicator. I find that works well at adding length to my lashes but not as much in terms of volume. I personally like very full lashes as well as length. However, it does apply evenly and has a nice clean look as it is doesn't get clumpy. I also like that it's very easy to remove with just water, so I don't lose a bunch of lashes trying to get it off at the end of the day. I didn't have any flaking but found it could smudge when I got up after watching TV while laying down for a few hours, but this can happen with many mascaras. If you have a tendency towards watery eyes, this may not be a good choice for you.

I would rate the mascara as good but average. I have others that I prefer but this could be a good choice if you are looking for length from a clean beauty brand.

Details on the free Birthday Gift program from Sephora:

*Beauty Insiders can redeem one birthday gift per year in Sephora US and Canada stores, on and, in Sephora at Kohl’s stores, and on, while supplies last. Selection may vary. A birthday gift of 250 points is available in Sephora US and Canada stores, on and only. Merchandise purchase required for online redemption. Online-exclusive birthday gifts are redeemable by VIB and Rouge clients only and are not available on Redeem two weeks before or after your birthday or any time during your birthday month.

With all of the choices that Sephora is offering, you really can't go wrong with any of them. We also loved the Glow Recipe Birthday Gift reviewed here.


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